From humble e-commerce beginnings to a leading online retailer since 2005

We are an Australian leading online business that supply all online marketplaces with thousands of innovative products ranging from home and office furniture, electrical appliances, tools and garden to kids’ products since 2005.  Our well-known brands including Giselle BeddingArtiss, DevantiKeezi, Everfit ,,Cefito,Rigo,WEIDDHORN

  • Financial Times ranking of 500 high-growth companies in Asia-Pacific region 2021
  • Financial Times ranking of 500 high-growth companies in Asia-Pacific region 2020
  • Australian Financial Review’s Fast 100 2019
  • Featured in Top 500 Private Companies
  • Optus My Business Award – Retail Business of the Year 2018
  • Australian Young Entrepreneur of the Year 2019
  • Australian Financial Review’s Fast 100 2018

New Aim has achieved strong revenue growth for past 5 year, Generating CAGR growth of 53%, with our company’s turnover more than $400 million a year, we are experiencing a rapid growth and aiming to grow further with a focus on data and business improvement.


Fung Lam

Founder and CEO


Our Australian and overseas operations comprise of the following departments:

Sales and Marketing
Customer Service
QA and Compliance Team
IT Support

Melbourne facilities

New Aim is based in Melbourne with its office and warehouses located in West Melbourne as well as additional warehouses in the suburb of Brooklyn.

Shortlisted for the prestigious Optus My Business Awards

We are proud and excited to announce that we have been shortlisted as a finalist in the retail business of the year category at the 2018 Optus My Business Awards, the premier event of the year for SMEs. New Aim’s recognition for its excellent contribution to the online retail community reinforces the strength of the brand in connecting with the community and engaging with its customers. The winners will be announced at a black-tie awards dinner on Friday, 9 November at The Star, Sydney.