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Artiss
Artiss

Create beautiful homes effortlessly with Artiss. Contemporary furniture for every corner of your home.

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ArtissIn

Stay in with ArtissIn. Elevate your space with iconic furniture and statement storage designed to stand the test of time.

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Devanti

Turn a house into a home. Transform your space and routine with innovative appliances from Devanti.

Gardeon
Gardeon

Make the most of life outdoors. Share moments under the sun, moon and stars in the comfort of Gardeon.

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Everfit

Train at your own speed with Everfit. Take the step with innovative equipment helping you climb, lift, spin and stretch.

Cosy Club
Cosy Club
Cosy up with Cosy Club. Make your bed beautiful at a better price point.
Giselle Bedding
Giselle Bedding

Support where it matters, comfort where it counts. Sleep well and stress less with Giselle Bedding, putting aches and pains to rest.

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Giantz

Get the job done with Giantz. All the tools you need to reno your garage, office, warehouse and home.

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Instahut

Instant shelter for lasting memories. Anywhere, anytime. With Instahut, memories are made to last a lifetime.

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Cefito

Tap into quality with Cefito. Modern fittings in stylish designs bring your dream kitchen, bathroom and laundry to life.

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Put your best paw forward with i.Pet. Only the finest quality pet products for our favourite furry little friends.

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Livemor

Discover our best-in-class massage products that deliver an immensely relaxing, rejuvenating massage experience to relieve your stress after a long day at work.

Keezi
Keezi

Big fun for your little ones. Launch every child into a world of imagination and inspiration with Keezi.

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Light up the room with Jingle Jollys. Deck the halls with lighting and decor made for special events.

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Green Fingers

Green Fingers for greenthumbs. Create the perfect conditions to grow your garden beautiful.

Rigo
Rigo

Ride on with Rigo. Let your little one take the wheel and watch them cruise in style.

Weisshorn
Weisshorn

Hit the wide open road with Weisshorn, your starting point for every adventure. Find comfort outside of your comfort zone.

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New Aim head office lobby
Top 10 in Aussie ecommerce Top 10 in Aussie ecommerce
1 in 2 Aussies own a New Aim product 1 in 2 Aussies own a New Aim product

We help Australian retailers scale with ecommerce

We understand the needs of ecommerce companies, and we’ve created a tech solution to help you grow. We should know. As one of Australia’s largest and fastest-growing ecommerce companies, we’ve done it all before. Now we’re helping you do it too.

Why New Aim? We're your all-in-one Aussie ecommerce partner, offering all the benefits, without the hassle

Stress-free ecommerce

Stress-free ecommerce


We’re one of Australia’s leading dropshipping service providers. We take care of picking, packing, shipping – even customer service and returns – giving you back time and helping bring peace of mind. No inventory, no worries.

  • Access to the widest product range
  • Benefit from end-to-end fulfilment 
  • Free up working capital
  • Reduce overhead expenses
  • Easy ecommerce integration
Fully managed fulfilment

Fully managed fulfilment


We’ve tailored our freight optimisation and warehouse management systems for seamless experiences. Every order is fulfilled using RF scanning, packed with care, and delivered at speed, driving loyalty to your brand.

  • Outsource supply chain execution
  • Speed up fulfilment at a lower cost
  • Benefit from freight optimisation
  • Leverage New Aim postage technology
  • Own the brand experience

Some of our favourite products

In the news

Carrie_Hu
Key Leadership Promotions at New Aim

We’re excited to announce the well-deserved promotions of two exceptional leaders:

Carrie Hu will take on the role of CPO and join our Executive Leadership Team. Alex Ji has expanded his role of COO to also combine CTO. These promotions reflect our commitment to nurturing talent and fostering leadership from within.                                                

Fung Lam, CEO
Top 500 Private Companies

In collaboration with The Australian, IBISWorld has published its annual list of the Top 500 Private Companies in Australia. In 2024, New Aim, an e-commerce powerhouse, secured the 282nd spot, outpacing many traditional retail giants. With nearly 20 years of online retail experience, New Aim has carved out a significant niche in Australia’s digital marketplace.                                                                                                         

Fung award 2
Second year receiving the Business Excellence Award by HKABA

New Aim is proud to be named a ‘National Business Awards’ Winner by the Hong Kong-Australia Business Association (HKABA) for the second year in a row. This accolade shines a spotlight on our founder Fung Lam’s significant contribution to Australian e-commerce and highlights the thriving relationship between Hong Kong and Australia.                      

Join our team

Every day, at New Aim, we’re reimagining the possibilities of ecommerce. And to achieve big dreams, you need the right people on your team. That’s why we hire smart and curious people, who want to make ecommerce better for everyone. If you’re ready to make a difference, check out our open roles. You’ll be in good company.

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CONTACT US

Head Office

New Aim Pty Ltd

16-18 Cato St, Hawthorn East VIC 3122

03 9376 0841

Copyright © 2021 New Aim Pty Ltd. All Rights Reserved.