COVID 19 IMPACT! – our priority at New Aim is to protect our people, customers and community first, we’re still operating but there may be service impacts.

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About us

New Aim was established in 2005, and from a humble beginning, built a leading eCommerce business with a unique business model. We have delivered to more than 40% of Australian residential addresses, and in FY21 alone, we sent more than 4 million items from our warehouses.

In addition, New Aim operates a B2B platform offering dropship services to businesses like Bunnings, Woolworths, Myer and more.

New Aim has over six thousand innovative products stored in our warehouses in Australia, with an area of around 100,000 sqm. It is as huge as 5 MCGs joined together!!

We also invest significantly in technology and data analytics to maintain ourselves in the leading position in the eCommerce industry. We leverage in-house and external talent to deliver a cutting-edge technical solution to support our business. Our solution covers 3D/AR, machine learning, big data, etc. We always encourage and embrace changes.

We have a team of almost 400 staff in Australia and China. We believe in all forms of diversity; we have a diverse workforce with mixed gender, race, and age. We focus on the right person for the right job with equal employment opportunities.

New Aim has achieved consistent double-digit revenue growth for over 10 years, and our team is growing consistently with New Aimer’s joining the team every week.

A timeline describing New Aim's history from 2005 to 2021

Meet our leaders

Fung Lam Chief Executive Officer

David Huang Chief Operating Officer

Alex Ji Chief Information Officer

Cecilia Chiu Chief Strategy Officer

Shirley Vella Chief Human Resource Officer

our Departments



Human Resource  &  Admin

Human Resource & Admin

Finance  &  Legal

Finance & Legal

Customer Service & Quality Management









A person scanning packages.

our Technology

From warehousing and packing to logistics and distribution, we use cutting-edge technology and know-how to move your products efficiently and cost effectively.

our brands

We have been supplying businesses and online marketplaces with thousands of innovative products that make life easier and enhance lifestyle. Furthermore, we also provide warehousing and logistics solutions so that you can focus on the more significant things.  

A wood finish kitchen with a Devanti air fryer and vacuum blender.
New Aim logo


Head Office

New Aim Pty Ltd

465 Auburn Road, Hawthorn, VIC 3122

03 9376 0841

Copyright © 2021 New Aim Pty Ltd. All Rights Reserved.