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Power Retail May 2022

MyDeal Head of Brand and Loyalty takes a New Aim

New Aim has appointed former MyDeal Head of Brand and Loyalty, John Barkle, as its first Head of Brand. In this role, Barkle will help to deliver a ‘unified commerce experience’ to New Aim, defining the company’s house of brands. Barkle will turn a particular focus to New Aim’s proprietary platform, Dropshipzone, with the aim of growing awareness among the Aussie SME community. Read more

New Aim and Shoobridge Transport at Brooklyn Distribution Centre

Lismore City News April 2022

Good Night Sleep Appeal reaches New Aim

New Aim has committed $40,000 in mattresses from Giselle Bedding for more than 200 households impacted by flooding in the Northern Rivers region. In an all-hands effort, New Aim worked together with NeighbourGOODS, Shoobridge Transport, and a team of volunteers at Lismore Floods Good Night Sleep appeal to make a commitment of support at the right time to assist with recovery efforts. Read more

Fung Lam The Australian

The Australian – March 2022

Fung Lam’s New Aim is changing Australian retail

New Aim CEO and co-founder Fung Lam speaks with John Stensholt from The Australian about the ‘quiet yet effective backbone’ behind many of Australia’s most successful ecommerce businesses. From eBay store to ecommerce enabler, Lam shares how New Aim is applying these learnings to Dropshipzone, with the goal of helping more Aussie SMEs start and scale with ecommerce. Read more

High growth_2022

Financial Times – March 2022

FT High-Growth Companies Asia-Pacific 2022

New Aim, an Australian-born ecommerce enabler, has been named among Asia-Pacific’s 500 fastest-growing companies by Financial Times and Statista. New Aim was listed among the top 20 for ecommerce in the entire region, and the top 5 for ecommerce in Australia. Based on this index, New Aim is Australia’s largest and fastest-growing ecommerce company in the private sector. Read more

Cecilia Chiu - Break the Boas

Retailbiz – March 2022

New Aim co-founder shares five ways to Break the Bias

From scaling on a shoestring, to bringing a new business model to Australia, New Aim co-founder and Chief Strategy Officer, Cecilia Chiu, is challenging perceptions every step of the way about how to start and scale an ecommerce business. To mark International Women’s Day 2022, Chiu shares with Retailbiz five ways to build trust in a new business model and break the bias. Read more


fung lam business news australia

Business News Australia – December 2021

Australia's Top 100 Young Entrepreneurs revealed

The Top 100 Young Entrepreneurs among Business News Australia’s 2021 list generated more than $5.9 billion in revenue, directly benefitting the Australian economy at a time of rolling lockdowns and restrictions. New Aim co-founder Fung Lam was recognised for his ability to get better products into the hands of more retailers and customers at greater speed through data analytics and machine learning. Read more

Young Rich

Australian Financial Review – November 2021

Financial Review's Young Rich List 2021

The definitive list of our best and brightest Australian businesspeople and entrepreneurs, aged 40 and younger. New Aim co-founder and CEO Fung Lam ranks 6th on this year’s Australian Financial Review Young Rich List, with an estimated net worth of $1.02 billion. Read more

New Office

July 2021

New Aim opens doors of Hawthorn HQ

New Aim has officially opened its doors to a brand new Hawthorn headquarters in Melbourne, Australia. This will support New Aim’s continued growth, and enable the business to scale with greater impact and purpose. 

High growth_2021

Financial Times – March 2021

FT High-Growth Companies Asia-Pacific 2021

New Aim has been recognised among Asia-Pacific’s 500 fastest-growing companies by Financial Times and Statista. New Aim is the second-oldest Australian company to make the 2021 list, and ranked as the second-fastest growing Australian ecommerce company. Read more


fung lam business news australia 2020

Business News Australia – December 2020

New Aim founder wins Melbourne Young Entrepreneur Award two years running

New Aim co-founder Fung Lam has been crowned Melbourne Young Entrepreneur of the Year by Business News Australia for the second time. Lam was awarded for his foresight in identifying the structural shift to ecommerce, and success in creating in-house technology to reach new customers. Read more

New Aim is listed as two hundred and fifth in the Top 500 high-growth companies in the Asia Pacific region, according to the Financial Time’s 2020 list.

Financial Times – April 2020

FT High-Growth Companies Asia-Pacific 2020

New Aim has been ranked among Asia-Pacific’s 500 fastest-growing companies, according to Financial Times and Statista. New Aim was listed as the fastest-growing independent retail company in all of Australia, and made the top 5 in retail for the entire region. Read more

New Aim is listed as the forty ninth fastest growing company in Australia according to the Financial Review's 2020 list.

Australian Financial Review – March 2020

Financial Review's Fast 100 2020

New Aim has jumped up the rankings to 49th spot in the Australian Financial Review’s Fast 100 list, marking a significant increase from its ranking of 82 in 2018. According to the AFR, the company is valued at A$280 million with a CAGR of 44% over the past four years, largely owing to eBay and partnerships with Amazon, Catch, Kogan, MyDeal, and Temple & Webster. Read more


new aim werner liu, fung lam

Business News Australia – November 2019

Australian Young Entrepreneur of the Year 2019

In the fiercest year of competition yet, Business News Australia has crowned New Aim’s Werner Liu and Fung Lam as joint Australian Young Entrepreneurs of the Year. The prestigious awards recognise those who’ve forged new pathways across a diverse cross-section of industries including logistics, manufacturing, ecommerce, and technology. Read more

Ceo Magazine, inspiring the business world.

CEO Magazine – December 2019

Taking Chances: Fung Lam

New Aim co-founder Fung Lam appeared in CEO Magazine’s December 2019 edition. The article details Lam’s vision as New Aim’s director striving for innovation and growth. From his humble beginnings as an IT graduate selling products on eBay, to co-founder of one of Australia’s largest ecommerce companies, Lam reminds that “achievements come from taking chances”. Read more

New Aim makes its debut on the Australian Financial Review's Top 500 list of private companies.

Australian Financial Review – September 2019

Financial Review's Top 500 Private Companies 2019

New Aim has made its debut on the esteemed Top 500 Private Companies List 2019, coming in at number 349. Australian Financial Review alongside IBISWorld compiles the Top 500 Private Companies list by gathering primary research, ASIC-lodged company reports and its own appraisals of company revenue based on historic data and industry analysis. Read more


New Aim is listed as the eighty second fastest growing company in Australia according to the Financial Review's 2018 list.

Australian Financial Review – October 2018

Financial Review's Fast 100 2018

Every year for the past 29 years the Australian Financial Review has published its Fast 100 list, recognising Australian businesses that have shown consistent high growth over time. New Aim appeared on the list for the first time in 2018 at number 82, with an estimated $120 million turnover in 2017-18 and an average annual growth rate of 44.3%. Read more

New Aim is the second Australian online retailer to hit 1 million pieces of customer feedback on eBay.

Internet Retailing – September 2018

Aussie seller cracks eBay benchmark, which is owned and operated by New Aim, has become the second Australian seller to crack the benchmark of receiving 1 million pieces of customer feedback, joining an exclusive club of just 83 sellers around the world. Read more



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