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Fung award 2

July 2024

Second year receiving the Business Excellence Award by HKABA

New Aim is proud to be named a ‘National Business Awards’ Winner by the Hong Kong-Australia Business Association (HKABA) for the second year in a row.
This accolade shines a spotlight on our founder Fung Lam’s significant contribution to Australian e-commerce and highlights the thriving relationship between Hong Kong and Australia. We celebrate our diverse cultural heritage and are committed to fostering meaningful partnerships, economic growth and making a positive impact on the lives of businesses and customers alike.


June 2024

New Aim's CIO on CIO Online Leadership Live Australia

New Aim’s Chief Information Officer Dr Alex Ji was interviewed on CIO Online Leadership Live Australia, where he shared captivating insights on New Aims digital transformation, harnessing the power of big data and AI, fostering a data-centric culture and much more.
Check out the full interview for more insights on New Aims digital transformation journey here


New Aim CEO co-founder Fung Lam and The Hon Anthony Albanese MP

November 2023

New Aim’s Fung Lam Awarded Top Honours at 2023 Ethnic Business Awards

Fung Lam, CEO and co-founder of New Aim, took out top honours at the 2023 Ethnic Business Awards. Lam was announced the winner of The Henry Ngai Medium to Large Business Category for his work as a migrant founder. The Hon Anthony Albanese MP, Prime Minister of Australia, attended the event of 350 distinguished guests. Other honourable guests included The Hon Michael Sukkar MP, Assistant Treasurer, and Former Prime Minister Scott Morrison and Former Prime Minister Tony Abbott.

Women in Digital

November 2023

Women in Digital awards New Aim Head of Digital Product Delivery Carrie Hu

Carrie Hu won Digital Transformation Leader of the Year at 2023 Women in Digital Awards. Hu was recognised for driving digital transformation at New Aim and helping transform Dropshipzone into Australia’s B2B2C marketplace of choice for Aussie retailers and suppliers over the nomination period. Read more

Emerging Leader Women_s Agenda

October 2023

CSO, Cecilia Chiu Honoured as Emerging Leader by Women’s Agenda

We are proud to announce that Women’s Agenda has recognised our CSO, Cecilia Chiu, as “Emerging Leader in the Private Sector”. This award highlights her role in transforming New Aim into a structured corporate powerhouse and advancing Dropshipzone as a top B2B2C marketplace for SMEs, creating a more inclusive ecosystem in Aussie ecommerce. Read more

Fung at KPMG

October 2023

Fung Lam Speaks at KPMG Australia-China Event

Our CEO, Fung Lam, was invited by KPMG’s Helen Zhi Dent to share his entrepreneurial journey at the “Australia-China Entrepreneurs and Cross-Border Business Ecosystem” event. The theme was “Born in China, Thriving in Australia”.

The event brought together professionals from the University of Sydney to present their latest research findings on the Sino-Australian entrepreneurial ecosystem. The co-hosted event further highlighted the significance of collaborative cooperation in Sino-Australian business.


October 2023

The Business Excellence Award by the Hong Kong-Australia Business Association (HKABA)

New Aim is honored to receive the Business Excellence Award from HKABA. This recognition not only acknowledges the impact of our founder, Fung Lam, in the Australian e-commerce sector but also marks a moment of celebration for the strong relationship between China Hong Kong and Australia. As a company, we take great pride in our diverse cultural heritage and are privileged to actively contribute to the economic growth and prosperity of both nations.

Melbourne Business Park Launch October 26th, 2023-2

October 2023

New DC Grand opening at Melbourne Business Park

We are thrilled to celebrate the opening of our latest distribution centre at Melbourne Business Park, an event that was all the more memorable thanks to the cultural experiences shared by the Bunurong Land Council Aboriginal Corporation and the honour of having local dignitaries join us. Such collaborations and occasions underscore the deep community bonds that we cherish. We eagerly anticipate the expansion and new relationships that this facility will promote! Read more


September 2023

Introducing the New Distribution Centre

New Aim has launched a new 31,500 sqm facility, able to accommodate 32,000 pallets beneath a 150m canopy. It emphasises efficiency, leveraging automation tools like AGVs and sort-bot systems to enhance order processing speed and accuracy. Employing solar power and smart lighting, a 10% reduction in carbon emissions has been achieved. Supported by an all-encompassing water and energy system and distinguished by a 5-star Green rating, this facility stands as a testament to environmental sustainability.


July 2023

Dr. Alex Ji Awarded CIO50

Our CIO, Dr. Alex Ji, has been honoured with the prestigious CIO50 award by CIO Online in Australia. This recognition is a testament to his outstanding leadership capabilities. The team built a data platform including successfully consolidating datasets from 40 sales channels. It has greatly improved our operational efficiency and customer insights. The introduction of the Last-Mile Postage Optimiser (LPO) has also further enhanced our parcel delivery efficiency and optimised our postage expenses. The success of this innovation is a tremendous recognition of Alex and his team’s innovative efforts. Read more

FT High-Growth Companies

March 2023

Third Year as FT High-Growth Asia Pacific Company

For three consecutive years, we have been recognized by the Financial Times as one of the high-growth companies in the Asia-Pacific region! Our growth, ranked second in Australia based on revenue, signifies our expanding influence. As our reach broadens, so do the challenges of growth, demanding our doubled efforts for sustained success. Committed to excellence in all aspects, we continually challenge ourselves, lead in innovation, and propel our business forward. Read more


Dropshipzone transitions to marketplace-3

Business News Australia – October 2022

New Aim completes ‘biggest pivot’ in Dropshipzone history

On 13 October 2022, New Aim completed the transition of its flagship product Dropshipzone into a B2B marketplace, creating greater efficiencies for SME customers and an expanded catalogue of products. Dropshipzone General Manager John Barkle spoke to Business News Australia about what this means for Aussie SMEs in ecommerce. Read more.


Power Retail October 2022

‘Become a Superman’: Tips for success from New Aim's Fung Lam

New Aim sat down with Power Retail to talk about the journey from eBay store to ecommerce enabler. From early childhood dreams, to what drives them to succeed, Fung Lam and fellow New Aim co-founder Cecilia Chiu speak to the skills required to be an entrepreneur and the mission of New Aim today. Read more.


Fung Lam, CEO co-founder New Aim

The Australian September 2022

Top 500 Private Companies

In collaboration with The Australian, IBISWorld has published its annual list of the Top 500 Private Companies in Australia. In 2022, New Aim has ranked at #193 and is among the top 60 private companies in Victoria. Within the top 10 for Australian retail, New Aim ranks among the few focused exclusively on online retail. Read more

Stephanie Ho, New Aim

Inside Retail September 2022

Rising star of the week: Stephanie Ho, New Aim

Inside Retail Australia has launched its Rising Stars of Retail report, a special feature spotlighting under-the-radar talent in the Australian ecommerce and retail space. New Aim Head of Marketplace, Stephanie Ho, has been named among the ranks for playing a pivotal role in a multi-year journey transforming New Aim from eBay seller to ecommerce enabler. Read more

Alex Ji, New Aim CIO

Retailbiz August 2022

Dropshipzone delivers new API for data integration

Australia’s leading B2B retail marketplace, Dropshipzone, powered by New Aim, has launched a new API for data integration in a first for Aussie suppliers. Supplier API enables suppliers to accelerate the process of selling products to Australian retailers. Read more

Fung Lam 100m for retail's best kept secret

The Australian August 2022

$100m aim for 'retail's best kept secret'

Macquarie has been appointed by leading Australian ecommerce company New Aim to raise up to $100 million. New Aim is raising capital for the first time since it began trading in 2005 to bolster growth plans around Dropshipzone. Read more


John Barkle, General Manager Dropshipzone

Power Retail – July 2022

10 Questions with John Barkle, Head of Brand at New Aim

Power Retail sat down with New Aim Head of Brand at the 2022 Online Retailer Expo. Power Retail asked 10 questions about his career journey, definition of success, and proudest moments. Read more

Cecilia Chiu, New Aim Chief Strategy Officer

Power Retail July 2022

20 Questions with Cecilia Chiu, Co-Founder of New Aim

Power Retail asked New Aim Co-Founder & Chief Strategy Officer Cecilia Chiu their famous ’20 questions’. While talking shop with Power Retail, Chiu touched on her 15-year journey in ecommerce and the proudest moment of her career to date. Read more


AdNews June 2022

Next&Co wins SEO pitch for ecommerce provider New Aim

Independent digital agency Next&Co has been appointed to SEO strategy for two arms of Australian ecommerce business New Aim. Next&Co will work on SEO for New Aim’s online furniture brand Artiss and its B2B marketplace Dropshipzone following a competitive pitch process. Read more


Power Retail May 2022

MyDeal Head of Brand and Loyalty takes a New Aim

New Aim has appointed former MyDeal Head of Brand and Loyalty, John Barkle, as its first Head of Brand. In this role, Barkle will help to deliver a ‘unified commerce experience’ to New Aim, defining the company’s house of brands. Barkle will turn a particular focus to New Aim’s proprietary platform, Dropshipzone, with the aim of growing awareness among the Aussie SME community. Read more

New Aim and Shoobridge Transport at Brooklyn Distribution Centre

Lismore City News April 2022

Good Night Sleep Appeal reaches New Aim

New Aim has committed $40,000 in mattresses from Giselle Bedding for more than 200 households impacted by flooding in the Northern Rivers region. In an all-hands effort, New Aim worked together with NeighbourGOODS, Shoobridge Transport, and a team of volunteers at Lismore Floods Good Night Sleep appeal to make a commitment of support at the right time to assist with recovery efforts. Read more

Fung Lam The Australian

The Australian – March 2022

Fung Lam’s New Aim is changing Australian retail

New Aim CEO and co-founder Fung Lam speaks with John Stensholt from The Australian about the ‘quiet yet effective backbone’ behind many of Australia’s most successful ecommerce businesses. From eBay store to ecommerce enabler, Lam shares how New Aim is applying these learnings to Dropshipzone, with the goal of helping more Aussie SMEs start and scale with ecommerce. Read more

High growth_2022

Financial Times – March 2022

FT High-Growth Companies Asia-Pacific 2022

New Aim, an Australian-born ecommerce enabler, has been named among Asia-Pacific’s 500 fastest-growing companies by Financial Times and Statista. New Aim was listed among the top 20 for ecommerce in the entire region, and the top 5 for ecommerce in Australia. Based on this index, New Aim is Australia’s largest and fastest-growing ecommerce company in the private sector. Read more

Cecilia Chiu - Break the Boas

Retailbiz – March 2022

New Aim co-founder shares five ways to Break the Bias

From scaling on a shoestring, to bringing a new business model to Australia, New Aim co-founder and Chief Strategy Officer, Cecilia Chiu, is challenging perceptions every step of the way about how to start and scale an ecommerce business. To mark International Women’s Day 2022, Chiu shares with Retailbiz five ways to build trust in a new business model and break the bias. Read more


fung lam business news australia

Business News Australia – December 2021

Australia's Top 100 Young Entrepreneurs revealed

The Top 100 Young Entrepreneurs among Business News Australia’s 2021 list generated more than $5.9 billion in revenue, directly benefitting the Australian economy at a time of rolling lockdowns and restrictions. New Aim co-founder Fung Lam was recognised for his ability to get better products into the hands of more retailers and customers at greater speed through data analytics and machine learning. Read more

Young Rich

Australian Financial Review – November 2021

Financial Review's Young Rich List 2021

The definitive list of our best and brightest Australian businesspeople and entrepreneurs, aged 40 and younger. New Aim co-founder and CEO Fung Lam ranks 6th on this year’s Australian Financial Review Young Rich List, with an estimated net worth of $1.02 billion. Read more

New Office

July 2021

New Aim opens doors of Hawthorn HQ

New Aim has officially opened its doors to a brand new Hawthorn headquarters in Melbourne, Australia. This will support New Aim’s continued growth, and enable the business to scale with greater impact and purpose. 

High growth_2021

Financial Times – March 2021

FT High-Growth Companies Asia-Pacific 2021

New Aim has been recognised among Asia-Pacific’s 500 fastest-growing companies by Financial Times and Statista. New Aim is the second-oldest Australian company to make the 2021 list, and ranked as the second-fastest growing Australian ecommerce company. Read more


fung lam business news australia 2020

Business News Australia – December 2020

New Aim founder wins Melbourne Young Entrepreneur Award two years running

New Aim co-founder Fung Lam has been crowned Melbourne Young Entrepreneur of the Year by Business News Australia for the second time. Lam was awarded for his foresight in identifying the structural shift to ecommerce, and success in creating in-house technology to reach new customers. Read more

New Aim is listed as two hundred and fifth in the Top 500 high-growth companies in the Asia Pacific region, according to the Financial Time’s 2020 list.

Financial Times – April 2020

FT High-Growth Companies Asia-Pacific 2020

New Aim has been ranked among Asia-Pacific’s 500 fastest-growing companies, according to Financial Times and Statista. New Aim was listed as the fastest-growing independent retail company in all of Australia, and made the top 5 in retail for the entire region. Read more

New Aim is listed as the forty ninth fastest growing company in Australia according to the Financial Review's 2020 list.

Australian Financial Review – March 2020

Financial Review's Fast 100 2020

New Aim has jumped up the rankings to 49th spot in the Australian Financial Review’s Fast 100 list, marking a significant increase from its ranking of 82 in 2018. According to the AFR, the company is valued at A$280 million with a CAGR of 44% over the past four years, largely owing to eBay and partnerships with Amazon, Catch, Kogan, MyDeal, and Temple & Webster. Read more


new aim werner liu, fung lam

Business News Australia – November 2019

Australian Young Entrepreneur of the Year 2019

In the fiercest year of competition yet, Business News Australia has crowned New Aim’s Werner Liu and Fung Lam as joint Australian Young Entrepreneurs of the Year. The prestigious awards recognise those who’ve forged new pathways across a diverse cross-section of industries including logistics, manufacturing, ecommerce, and technology. Read more

Ceo Magazine, inspiring the business world.

CEO Magazine – December 2019

Taking Chances: Fung Lam

New Aim co-founder Fung Lam appeared in CEO Magazine’s December 2019 edition. The article details Lam’s vision as New Aim’s director striving for innovation and growth. From his humble beginnings as an IT graduate selling products on eBay, to co-founder of one of Australia’s largest ecommerce companies, Lam reminds that “achievements come from taking chances”. Read more

New Aim makes its debut on the Australian Financial Review's Top 500 list of private companies.

Australian Financial Review – September 2019

Financial Review's Top 500 Private Companies 2019

New Aim has made its debut on the esteemed Top 500 Private Companies List 2019, coming in at number 349. Australian Financial Review alongside IBISWorld compiles the Top 500 Private Companies list by gathering primary research, ASIC-lodged company reports and its own appraisals of company revenue based on historic data and industry analysis. Read more


New Aim is listed as the eighty second fastest growing company in Australia according to the Financial Review's 2018 list.

Australian Financial Review – October 2018

Financial Review's Fast 100 2018

Every year for the past 29 years the Australian Financial Review has published its Fast 100 list, recognising Australian businesses that have shown consistent high growth over time. New Aim appeared on the list for the first time in 2018 at number 82, with an estimated $120 million turnover in 2017-18 and an average annual growth rate of 44.3%. Read more

New Aim is the second Australian online retailer to hit 1 million pieces of customer feedback on eBay.

Internet Retailing – September 2018

Aussie seller cracks eBay benchmark, which is owned and operated by New Aim, has become the second Australian seller to crack the benchmark of receiving 1 million pieces of customer feedback, joining an exclusive club of just 83 sellers around the world. Read more



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