IN THE NEWS
2025
June 2025
FOUNDER FUNG LAM HANDS OVER CEO ROLE TO ALEX JI, MARKING NEW CHAPTER FOR NEW AIM
After 20 years of building New Aim from the ground up into Australia’s leading ecommerce enabler, founder Fung Lam has appointed Alex (Yiming) Ji as the company’s new Chief Executive Officer, effective 1 June 2025. Fung Lam will transition to Executive Director, where he will focus on guiding the company’s long-term strategic direction.
Read more here.
2024
Power Retail – October 2024
NEW AIM REFRESHES BRAND IDENTITY
New Aim proudly introduced its revitalised brand identity, embodying their ethos: ‘ecommerce, enhanced, evolved and empowered’. The distinctive new logo captures the essence of New Aim, featuring a stylised ‘A’ merged with an arrow; symbolising their continuous drive to innovate and grow.
Developed through a collaboration between New Aim’s in-house brand team and the creative studio Christopher Doyle & Co, this reimagined visual identity reflects New Aim`s sophisticated ecosystem and continued focus on empowering the ecommerce community. Read more here and here.
CIO Online – October 2024
NEW AIM CIO RANKED No. 7 IN CIO50 AWARDS
Our CIO & COO, Alex Ji has been ranked No. 7 in the prestigious Australian CIO50 Awards.
This honour celebrates the nation’s most innovative technology executives who are driving digital transformation, fostering rapid change and building exceptional workplace cultures. Read more.
CIO Online – October 2024
CARRIE HU CROWNED 'NEXT CIO AWARD' WINNER
Our Chief Product Officer, Carrie Hu, has been named the ‘Next CIO Award’ Winner in the CIO50 2024 Awards.
This recognition celebrates not just Carrie Hu’s strong leadership qualities, but her exceptional ability to drive industry-leading initiatives. Carrie’s work continues to inspire both our organisation and the next generation of tech leaders. Read More.
October 2024
NEW AIM CSO, CECILIA CHIU CROWNED GOLD WINNER BY TITAN BUSINESS AWARDS
Our CSO, Cecilia Chiu, has been crowned a 2024 TITAN Business Awards Gold Winner in the Entrepreneur ecommerce category.
This international accolade highlights the impact of Cecilia’s work in transforming our digital landscape and her dedication to empowering Australian small and medium sized enterprises (SMEs) to launch and grow through ecommerce. Read more.
TechDay Australia – September 2024
NEW AIM AND GOOGLE CLOUD COLLABORATION
We are proud to be joining forces with Google Cloud to bring the power of Generative AI and Big Data to Australian retailers of all sizes. This partnership helps democratise access to cutting edge-tech and levels the playing field for Australian ecommerce.
This collaboration is also gaining recognition across the tech industry. Read more in IT Wire here, TechDay Australia here and The Business Times here.
WeMoney – September 2024
DEVANTI ICE MAKER SECURES DOUBLE WIN AT PEOPLE'S CHOICE AWARDS
New Aim’s product brand, Devanti, has dominated the WeMoney People’s Choice Awards in 2024. Our signature ice makers clinched both top honors in the Kitchen Appliances & Accessories category winning the ‘Overall Satisfaction Award’ and the ‘Best for Quality Award’. This incredible double win reflects our commitment to delivering kitchen solutions that Australian households trust and love. Read more.
September 2024
KEY LEADERSHIP PROMOTIONS AT NEW AIM
We’re excited to announce the well-deserved promotions of two exceptional leaders:
Carrie Hu will take on the role of CPO and join our Executive Leadership Team.
Alex Ji has expanded his role of COO to also combine CTO. These promotions reflect our commitment to nurturing talent and fostering leadership from within.
The Australian – September 2024
TOP 500 PRIVATE COMPANIES
In collaboration with The Australian, IBISWorld has published its annual list of the Top 500 Private Companies in Australia. In 2024, New Aim, an e-commerce powerhouse, secured the 282nd spot, outpacing many traditional retail giants.
With nearly 20 years of online retail experience, New Aim has carved out a significant niche in Australia’s digital marketplace. Read more
July 2024
HKABA BUSINESS EXCELLENCE AWARD
New Aim is proud to be named a ‘National Business Awards’ Winner by the Hong Kong-Australia Business Association (HKABA) for the second year in a row.
This accolade shines a spotlight on our founder Fung Lam’s significant contribution to Australian e-commerce and highlights the thriving relationship between Hong Kong and Australia. We celebrate our diverse cultural heritage and are committed to fostering meaningful partnerships and economic growth.
CIO Online – June 2024
NEW AIM`S CIO ON CIO LEADERSHIP LIVE
New Aim’s Chief Information Officer Dr Alex Ji was interviewed on CIO Online Leadership Live Australia, where he shared captivating insights on New Aims digital transformation, harnessing the power of big data and AI, fostering a data-centric culture and much more.
Check out the full interview for more insights on New Aims digital transformation journey here
2023
November 2023
TOP HONOURS AT ETHNIC BUSINESS AWARDS
Fung Lam, CEO and co-founder of New Aim, took out top honours at the 2023 Ethnic Business Awards. Lam was announced the winner of The Henry Ngai Medium to Large Business Category for his work as a migrant founder. The Hon Anthony Albanese MP, Prime Minister of Australia, attended the event of 350 distinguished guests. Other honourable guests included The Hon Michael Sukkar MP, Assistant Treasurer, and Former Prime Minister Scott Morrison and Former Prime Minister Tony Abbott.
November 2023
WOMEN IN DIGITAL AWARDS
Carrie Hu won Digital Transformation Leader of the Year at 2023 Women in Digital Awards. Hu was recognised for driving digital transformation at New Aim and helping transform Dropshipzone into Australia’s B2B2C marketplace of choice for Aussie retailers and suppliers over the nomination period. Read more
October 2023
CSO, CECILIA CHIU HONOURED AS EMERGING LEADER BY WOMEN`S AGENDA
We are proud to announce that Women’s Agenda has recognised our CSO, Cecilia Chiu, as “Emerging Leader in the Private Sector”. This award highlights her role in transforming New Aim into a structured corporate powerhouse and advancing Dropshipzone as a top B2B2C marketplace for SMEs, creating a more inclusive ecosystem in Aussie ecommerce. Read more
October 2023
KPMG AUSTRALIA-CHINA EVENT
Our CEO, Fung Lam, was invited by KPMG’s Helen Zhi Dent to share his entrepreneurial journey at the “Australia-China Entrepreneurs and Cross-Border Business Ecosystem” event. The theme was “Born in China, Thriving in Australia”.
The event brought together professionals from the University of Sydney to present their latest research findings on the Sino-Australian entrepreneurial ecosystem. The co-hosted event further highlighted the significance of collaborative cooperation in Sino-Australian business.
October 2023
HKABA BUSINESS EXCELLENCE AWARD
New Aim is honored to receive the Business Excellence Award from HKABA (Hong Kong-Australia Business Association). This recognition not only acknowledges the impact of our founder, Fung Lam, in the Australian e-commerce sector but also marks a moment of celebration for the strong relationship between China Hong Kong and Australia. As a company, we take great pride in our diverse cultural heritage and are privileged to actively contribute to the economic growth and prosperity of both nations.
October 2023
NEW DC GRAND OPENING
We are thrilled to celebrate the opening of our latest distribution centre at Melbourne Business Park, an event that was all the more memorable thanks to the cultural experiences shared by the Bunurong Land Council Aboriginal Corporation and the honour of having local dignitaries join us. Such collaborations and occasions underscore the deep community bonds that we cherish. We eagerly anticipate the expansion and new relationships that this facility will promote! Read more
September 2023
INTRODUCING THE NEW DISTRIBUTION CENTRE
New Aim has launched a new 31,500 sqm facility, able to accommodate 32,000 pallets beneath a 150m canopy. It emphasises efficiency, leveraging automation tools like AGVs and sort-bot systems to enhance order processing speed and accuracy. Employing solar power and smart lighting, a 10% reduction in carbon emissions has been achieved. Supported by an all-encompassing water and energy system and distinguished by a 5-star Green rating, this facility stands as a testament to environmental sustainability.
CIO Online – July 2023
DR.ALEX JI AWARDED CIO50
Our CIO, Dr. Alex Ji, has been honoured with the prestigious CIO50 award by CIO Online in Australia. This recognition is a testament to his outstanding leadership capabilities. The team built a data platform including successfully consolidating datasets from 40 sales channels. It has greatly improved our operational efficiency and customer insights. The introduction of the Last-Mile Postage Optimiser (LPO) has also further enhanced our parcel delivery efficiency and optimised our postage expenses. The success of this innovation is a tremendous recognition of Alex and his team’s innovative efforts. Read more
Financial Times – March 2023
FT HIGH-GROWTH ASIA PACIFIC COMPANY
For three consecutive years, we have been recognized by the Financial Times as one of the high-growth companies in the Asia-Pacific region! Our growth, ranked second in Australia based on revenue, signifies our expanding influence. As our reach broadens, so do the challenges of growth, demanding our doubled efforts for sustained success. Committed to excellence in all aspects, we continually challenge ourselves, lead in innovation, and propel our business forward. Read more
2022
Power Retail – October 2022
'BECOME A SUPERMAN': TIPS FOR SUCCESS FROM NEW AIM`S FUNG LAM
New Aim sat down with Power Retail to talk about the journey from eBay store to ecommerce enabler. From early childhood dreams, to what drives them to succeed, Fung Lam and fellow New Aim co-founder Cecilia Chiu speak to the skills required to be an entrepreneur and the mission of New Aim today. Read more
The Australian – September 2022
TOP 500 PRIVATE COMPANIES
In collaboration with The Australian, IBISWorld has published its annual list of the Top 500 Private Companies in Australia. In 2022, New Aim has ranked at #193 and is among the top 60 private companies in Victoria. Within the top 10 for Australian retail, New Aim ranks among the few focused exclusively on online retail. Read more
Inside Retail – September 2022
RISING STAR OF THE WEEK
Inside Retail Australia has launched its Rising Stars of Retail report, a special feature spotlighting New Aim`s Stephanie Ho and other under-the-radar talent in the Australian ecommerce and retail space. Read more
Retailbiz – August 2022
DROPSHIPZONE DELIVERS NEW API FOR DATA INTEGRATION
Australia’s leading B2B retail marketplace, Dropshipzone, powered by New Aim, has launched a new API for data integration in a first for Aussie suppliers. Supplier API enables suppliers to accelerate the process of selling products to Australian retailers. Read more
The Australian – August 2022
$100M AIM FOR 'RETAIL`S BEST KEPT SECRET'
Macquarie has been appointed by leading Australian ecommerce company New Aim to raise up to $100 million. New Aim is raising capital for the first time since it began trading in 2005 to bolster growth plans around Dropshipzone. Read more
Power Retail – July 2022
20 QUESTIONS WITH CECILIA CHIU, CSO OF NEW AIM
Power Retail asked New Aim Co-Founder & Chief Strategy Officer Cecilia Chiu their famous ’20 questions’. While talking shop with Power Retail, Chiu touched on her 15-year journey in ecommerce and the proudest moment of her career to date. Read more
Lismore City News – April 2022
GOOD NIGHT SLEEP APPEAL REACHES NEW AIM
New Aim has committed $40,000 in mattresses from Giselle Bedding for more than 200 households impacted by flooding in the Northern Rivers region. In an all-hands effort, New Aim worked together with NeighbourGOODS, Shoobridge Transport, and a team of volunteers at Lismore Floods Good Night Sleep appeal to make a commitment of support at the right time to assist with recovery efforts. Read more
The Australian – March 2022
FUNG LAM`S NEW AIM IS CHANGING AUSTRALIAN RETAIL
New Aim CEO and co-founder Fung Lam speaks with John Stensholt from The Australian about the ‘quiet yet effective backbone’ behind many of Australia’s most successful ecommerce businesses. From eBay store to ecommerce enabler, Lam shares how New Aim is applying these learnings to Dropshipzone, with the goal of helping more Aussie SMEs start and scale with ecommerce. Read more
Financial Times – March 2022
FT HIGH-GROWTH COMPANIES ASIA-PACIFIC 2022
New Aim, an Australian-born ecommerce enabler, has been named among Asia-Pacific’s 500 fastest-growing companies by Financial Times and Statista. New Aim was listed among the top 20 for ecommerce in the entire region, and the top 5 for ecommerce in Australia. Based on this index, New Aim is Australia’s largest and fastest-growing ecommerce company in the private sector. Read more
Retailbiz – March 2022
FIVE WAYS TO BREAK THE BIAS
From scaling on a shoestring, to bringing a new business model to Australia, New Aim co-founder and Chief Strategy Officer, Cecilia Chiu, is challenging perceptions every step of the way about how to start and scale an ecommerce business. To mark International Women’s Day 2022, Chiu shares with Retailbiz five ways to build trust in a new business model and break the bias. Read more
2021
Business News Australia – December 2021
AUSTRALIA`S TOP 100 YOUNG ENTREPRENEURS REVEALED
The Top 100 Young Entrepreneurs among Business News Australia’s 2021 list generated more than $5.9 billion in revenue, directly benefitting the Australian economy at a time of rolling lockdowns and restrictions. New Aim co-founder Fung Lam was recognised for his ability to get better products into the hands of more retailers and customers at greater speed through data analytics and machine learning. Read more
Australian Financial Review – November 2021
FINANCIAL REVIEW`S YOUNG RICH LIST 2021
The definitive list of our best and brightest Australian businesspeople and entrepreneurs, aged 40 and younger. New Aim co-founder and CEO Fung Lam ranks 6th on this year’s Australian Financial Review Young Rich List, with an estimated net worth of $1.02 billion. Read more
July 2021
NEW AIM OPENS DOORS AT HAWTHORN HQ
New Aim has officially opened its doors to a brand new Hawthorn headquarters in Melbourne, Australia. This will support New Aim’s continued growth, and enable the business to scale with greater impact and purpose.
Financial Times – March 2021
FT HIGH-GROWTH COMPANIES ASIA-PACIFIC 2021
New Aim has been recognised among Asia-Pacific’s 500 fastest-growing companies by Financial Times and Statista. New Aim is the second-oldest Australian company to make the 2021 list, and ranked as the second-fastest growing Australian ecommerce company. Read more
2020
Business News Australia – December 2020
MELBOURNE YOUNG ENTREPRENEUR AWARD
New Aim co-founder Fung Lam has been crowned Melbourne Young Entrepreneur of the Year by Business News Australia for the second time. Lam was awarded for his foresight in identifying the structural shift to ecommerce, and success in creating in-house technology to reach new customers. Read more
Financial Times – April 2020
FT HIGH-GROWTH COMPANIES ASIA-PACIFIC 2020
New Aim has been ranked among Asia-Pacific’s 500 fastest-growing companies, according to Financial Times and Statista. New Aim was listed as the fastest-growing independent retail company in all of Australia, and made the top 5 in retail for the entire region. Read more
Australian Financial Review – March 2020
FINANCIAL REVIEW`S FAST 100 (2020)
New Aim has jumped up the rankings to 49th spot in the Australian Financial Review’s Fast 100 list, marking a significant increase from its ranking of 82 in 2018. According to the AFR, the company is valued at A$280 million with a CAGR of 44% over the past four years, largely owing to eBay and partnerships with Amazon, Catch, Kogan, MyDeal, and Temple & Webster. Read more
2019
CEO Magazine – December 2019
TAKING CHANCES: FUNG LAM
New Aim co-founder Fung Lam appeared in CEO Magazine’s December 2019 edition. The article details Lam’s vision as New Aim’s director striving for innovation and growth. From his humble beginnings as an IT graduate selling products on eBay, to co-founder of one of Australia’s largest ecommerce companies, Lam reminds that “achievements come from taking chances”. Read more
Australian Financial Review – September 2019
FINANCIAL REVIEW`S TOP 500 PRIVATE COMPANIES 2019
New Aim has made its debut on the esteemed Top 500 Private Companies List 2019, coming in at number 349. Australian Financial Review alongside IBISWorld compiles the Top 500 Private Companies list by gathering primary research, ASIC-lodged company reports and its own appraisals of company revenue based on historic data and industry analysis. Read more
2018
Australian Financial Review – October 2018
FINANCIAL REVIEW`S FAST 100 (2018)
Every year for the past 29 years the Australian Financial Review has published its Fast 100 list, recognising Australian businesses that have shown consistent high growth over time. New Aim appeared on the list for the first time in 2018 at number 82, with an estimated $120 million turnover in 2017-18 and an average annual growth rate of 44.3%. Read more
Internet Retailing – September 2018
AUSSIE SELLER CRACKS EBAY BENCHMARK
OzPlaza.living, which is owned and operated by New Aim, has become the second Australian seller to crack the benchmark of receiving 1 million pieces of customer feedback, joining an exclusive club of just 83 sellers around the world. Read more
