MEET OUR CO-FOUNDERS
FUNG LAM Co-Founder & Executive Director
Fung Lam is the co-founder and Executive Director of New Aim, an ecommerce company helping Australian retailers start and scale with technology. Leading the charge, Fung started with a single eBay store in 2005, helping pioneer Australian ecommerce and provide a pathway to opportunity for a new generation of business owners.
Fung has become a driving force in developing proprietary technology to improve procurement, supply chain management, channel integration, product, and price decision-making. Today, in 2024, more than 60% of Australian households own a New Aim product because of this technology.
With Fung at the helm, New Aim has grown at a compound annual growth rate of 40% over the last 10 years. New Aim was ranked among the Financial Times’ Asia-Pacific High-Growth Companies in 2020, 2021 and 2022, and Australian Financial Review’s Fast 100 in 2018 and 2019.
In 2019 and 2020, Fung’s eye for innovation saw him personally recognised as Melbourne Young Entrepreneur of the Year. In 2019, he was also awarded Australian Young Entrepreneur of the Year for his role in expanding the economy through ecommerce.
Fung has a Bachelor of Information Technology from Monash University in Melbourne, Australia.
CECILIA CHIU Co-Founder & Chief Operating Officer
Cecilia Chiu is the co-founder and Chief Operating Officer of New Aim, with more than 15 years’ experience in online marketplaces.
Unique in the Australian market, Cecilia has played a critical role in developing New Aim’s business-to-many (B2M) ecommerce model. She’s focused on using market research and data analysis to guide digital strategy, which has contributed to New Aim’s success in procurements, as well as channel expansion and integration.
With New Aim since the beginning, Cecilia has managed budgets of more than $200 million, guiding on financial planning, marketing, product development and sourcing.
In 2009, Cecilia introduced the dropship model to Australia, which has since become a launching pad for some of Australia’s largest retailers and many more small businesses.
In 2012, Cecilia created Australia’s first B2B retail platform, Dropshipzone, with the goal of building out the Australian ecommerce ecosystem. It’s her mission to empower Australian SMEs to start and scale through ecommerce.
Cecilia holds a Bachelor of Science specialising in business administration and management from University of Bradford. She also has a Masters in Professional Accounting from RMIT University in Melbourne, Australia.
